DTC Growth · For established Shopify brands

Shopify growth.
Paid ads, conversion
& retention.

Connect your acquisition, store conversion and retention in one managed growth plan. Built for Shopify brands around $1M a year that want one partner accountable for the full customer journey.

Store conversion & lifecycleOptional Meta & Google managementCreator operations through Trybe
EXAMPLE WORKFLOW · ILLUSTRATIVE DATA
The connected growth model

Ads → conversion → retention.

One plan connecting the work before, during and after the sale.

01 / Ads

Find the next right customer.

Connect your creative and media plan to the products, margins and customers that make the business work.

  • Optional Meta paid media management
  • Optional Google paid media management
  • Optional creator sourcing & operations via Trybe
02 / Conversion

Make every visit work harder.

Match the ad to the destination. Improve the product, cart and checkout journey around the next useful buying decision.

  • Ad-to-page alignment & landing pages
  • Product-page, cart & checkout improvements
  • Abandonment recovery & offer testing
03 / Retention

Give the first order a next step.

Build the post-purchase experience around what the customer bought, what they need next and when it makes sense to return.

  • SecondOrder post-purchase journeys
  • Email & SMS, replenishment & cross-sell
  • Winback & subscription lifecycle where relevant
The customer journey

One first order.
A path to the next.

Follow a fictional coffee customer from the advertisement through the store, a first purchase and a relevant replenishment message. Explore the abandoned-checkout branch too.

  • Acquisition and destination working together
  • Recovery around the point of friction
  • Post-purchase follow-up tied to the product
The engagement

Clear scope.
Connected delivery.

The channels and modules can vary. The customer journey, responsibilities and scorecard stay connected.

Acquisition & creative

Keep the creative
feeding the learning.

Add Meta, Google and creator operations to the same growth plan. Through Trybe, we coordinate the brief, creator workflow and approved assets feeding the next test.

  • Briefs, creator sourcing & seeding coordination
  • Submissions, revisions & approvals
  • Approved creative into Meta testing
Store conversion

Give the next click
a clearer destination.

Prioritize the hypothesis behind a product-page or checkout change. Review the message, buying decision and conversion metric together.

  • Ad-to-page message alignment
  • Product, cart & checkout opportunities
  • Measured experiments with a defined window
SecondOrder · The retention program

They bought once.
Make the next step useful.

Use the first purchase, product-use cycle and observed customer patterns to decide what to recommend and when. Stop the journey when the customer has already purchased.

  • Post-purchase education
  • Replenishment, cross-sell & winback
  • Email/SMS with relevant timing and exits
Inside the work

See the signals.
Explore the decisions.

Interactive examples of the acquisition, conversion and retention work behind the offer.

Illustrative data and scenarios throughout. Explore how the decisions connect; these are not client results.

The scorecard

Measure the
customer outcome.

Follow the journey from the acquisition source to the action and value that matter. The scorecard reflects your business model and the data available.

  • New-customer acquisition cost
  • Product, cart & checkout conversion
  • First-to-second purchase & cohort value
  • Contribution after variable growth costs
Working together

One plan.
Ongoing improvement.

A managed engagement with clear ownership from the first build through the next round of improvements.

01

Diagnose & connect

Map the customer journey, define the starting scorecard, agree scope and connect the accounts needed for the work.

02

Build & approve

Prepare campaigns, conversion changes and lifecycle workflows. Review the customer-facing work and handoffs before launch.

03

Launch & improve

Run the agreed work, review business outcomes and prioritize the next improvement with your team.

Who this is for

For Shopify brands around $1M in annual sales, with products customers want, reliable fulfillment and enough data to improve the customer journey. Consolidate the full cycle with us, or keep your current acquisition team.

What’s agreed before we begin +

The proposal sets the delivery scope, fees, commitment, account access, approvals, launch dependencies, ownership, support and reporting. Media and third-party software, creator or usage costs are identified separately.

Your business keeps ownership of its accounts and customer data. White-label engagements also define the agency/end-client relationship and communication model.

Questions, answered

Before we begin.

Do you run Meta and Google ads?TAP
C

Yes. Meta and Google management are available as optional modules within the same DTC engagement. You can consolidate acquisition, conversion and retention with Clickflow or retain your existing media team.

What is at the center of the engagement?TAP
C

Conversion improvement, lifecycle email/SMS, retention, measurement and growth planning. Paid media and creator operations extend that same plan rather than becoming disconnected services.

What is SecondOrder?TAP
C

Our post-purchase program for turning first-time buyers into returning customers. We use purchase patterns, the product-use cycle, relevant messages and an easier path to the next purchase.

What do you manage through Trybe?TAP
C

The agreed creator program can include briefs, sourcing, seeding coordination, submissions, revision and approval workflows, and handing approved creative into testing. Creator, product, platform and usage costs are scoped separately.

Can you work alongside our existing agency or internal team?TAP
C

Yes. We agree responsibility for each stage and keep the measurement and growth plan connected. The optional modules let the engagement complement existing capacity.

How do you measure growth?TAP
C

We connect acquisition cost, store conversion, repeat purchasing and customer contribution. Platform-attributed revenue is one input; the business scorecard and measurement approach are agreed around your available data.

Your next growth move

One plan for the whole
customer journey.

We’ll review your store, acquisition and customer lifecycle, then define the work and modules that belong in your growth plan.

Map my growth plan