Scope & capacity
Channels, creative capacity, pages, tests, lifecycle journeys and reporting. Optional modules are identified explicitly.
The Clickflow approach
One customer journey.
One plan.
Clear ownership.
Ads introduce the offer. Conversion carries the decision through. Retention gives the customer a useful reason to stay, buy again or return. We manage the connections.
↗Ads↗Conversion↗Retention
EXAMPLE WORKFLOW · ILLUSTRATIVE DATA
The operating modelOutcomes inform
Outcomes inform
the next action.
Bring acquisition source, conversion behaviour and customer value into the same review. Then prioritize work where it can change the customer journey.
- Ads → Conversion → Retention
- Customer outcomes → Campaign and creative learning
- Decisions, approvals and delivery owned by people
What the engagement containsA defined scope.
A defined scope.
Room to learn.
The scope follows the opportunity and your team’s capacity. These are agreed before work begins.
Responsibilities & access
Who builds, approves, publishes, handles conversations and owns each customer handoff. Tools and access are confirmed before launch.
Commercials & ownership
Setup and recurring fees, commitment, third-party costs, support and transition. Your accounts and customer data remain yours.
Working togetherOne plan.
One plan.
Ongoing improvement.
A managed engagement with clear ownership from the first build through the next round of improvements.
Diagnose & connect
Map the customer journey, define the starting scorecard, agree scope and connect the accounts needed for the work.
Build & approve
Prepare campaigns, conversion changes and lifecycle workflows. Review the customer-facing work and handoffs before launch.
Launch & improve
Run the agreed work, review business outcomes and prioritize the next improvement with your team.
Who this is for
The journey changes by audience. The operating model stays the same: agree the outcome, define responsibilities, connect the accounts and keep improving against a shared scorecard.
What’s agreed before we begin +
The proposal sets the delivery scope, fees, commitment, account access, approvals, launch dependencies, ownership, support and reporting. Media and third-party software, creator or usage costs are identified separately.
Your business keeps ownership of its accounts and customer data. White-label engagements also define the agency/end-client relationship and communication model.
Choose the journeyThe model, built
The model, built
around your customer.
Explore the service appropriate to your business.
Professional services
LiveLead
Qualified conversations, connected directly to your team. We manage the ads, qualification, CRM and follow-up.
Ad → Qualified conversation → Ongoing nurture
Shopify brands around $1M/yearDTC Growth
One partner for acquisition, store conversion and repeat purchasing. Add Meta, Google and creator operations to the same plan.
Ad → First order → Repeat purchase
Apps & self-serve SaaSTrialToPaid
Connect acquisition, activation, paywalls, trials and the lifecycle that keeps subscribers engaged.
Download/signup → Paid → Retained
White-label servicesClickflow Partners
Sell all three service lines under your brand. We handle the agreed delivery behind the scenes.
Your client → Our fulfillment → Your brand
Operator experience
Brock Jones
Operator turned founder turned operator again.
Spent 8 years building paid media systems before exiting Digitl in 2024. Clickflow connects that experience with AI-powered execution across acquisition, conversion, and retention.
Agency (Exited)
Digitl Inc.
$30M managed
$30M
Started and scaled DIGITL INC. advertising agency to $30M spend under management. Acquired February 2024.
Software
Bambii.app
1000s of users
1000s
Started and scaled Bambii App, a baby sleep & feeding app, to thousands of global users. Still ongoing.
Ecommerce
Shopify brand
$96k/mo · 24% margin
$96k
Started and scaled a Shopify brand to $96,000/month at 24% margin. Private acquisition in early 2021.
Platforms we work with
Meta
Klaviyo
Shopify
Google
HubSpot