Practical marketing
resources.
Use these free resources to plan media spend, check acquisition economics and review a landing page. Each includes its method, assumptions and a worked example. The calculators run in your browser, and the resources can be read without submitting an email address.
Ad spend pacer calculator
Compare spend with a time-based plan, estimate period-end spend and calculate the daily budget remaining.
Free resourceBreak-even ROAS calculator
Convert contribution margin into a first-order advertising break-even ROAS and allowable acquisition cost.
Free resourceLanding page CRO checklist
Review message match, product clarity, mobile usability and checkout friction before choosing a test.
Use the tools with the business context
A spend plan does not decide which campaigns deserve more budget. A break-even calculation does not prove that platform-attributed revenue is incremental. A CRO checklist is a way to choose a hypothesis, not a promise of a conversion lift.
For a managed engagement, see Shopify growth services and pricing and scope. The full AI toolkit remains available separately.